Beyond the Brand
Beyond the Brand
Podcast Description
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brand growth.
Hosted by Adam Wright and Matt Huntly, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Brought to you by Sampl (Sampltech.com) - precision product sampling that puts your product in the hands of real buyers.
Podcast Insights
Content Themes
The podcast focuses on contemporary marketing strategies, challenges, and insights, with episodes covering topics such as digital transformation in retail, the use of first-party data for marketing performance, and product innovation. For example, the inaugural episode featuring Paul Stafford delves into building a retail media network and the evolving landscape of retail media.
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands.
Hosted by Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods.
From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Produced by Sampl. Precision product sampling that puts your product in the hands of real buyers. Visit www.sampltech.com for more info.
Twenty years into a marketing career built across six countries and 40-plus brands, staying relevant has meant reinventing more than once, not settling into one version of the job.
In this episode, Angeliki Kazantzidi, Head of Marketing Northern Europe at Kenvue, joins Adam to talk through what that reinvention has looked like, from a chemistry degree and an SAP consulting job to leading some of the biggest names in skincare and self-care.
Guest bio
Angeliki Kazantzidi is Head of Marketing Northern Europe at Kenvue, leading 6 countries and more than 40 brands including Neutrogena, Aveeno, Listerine and Calpol. Her career spans over 20 years across consumer health, FMCG, and B2B, with roles in Greece, Switzerland, Spain, and now the UK.
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