Beyond the Brand
Beyond the Brand
Podcast Description
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brand growth.
Hosted by Adam Wright and Matt Huntly, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Brought to you by Sampl (Sampltech.com) - precision product sampling that puts your product in the hands of real buyers.
Podcast Insights
Content Themes
The podcast focuses on contemporary marketing strategies, challenges, and insights, with episodes covering topics such as digital transformation in retail, the use of first-party data for marketing performance, and product innovation. For example, the inaugural episode featuring Paul Stafford delves into building a retail media network and the evolving landscape of retail media.
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands.
Hosted by Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods.
From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Produced by Sampl. Precision product sampling that puts your product in the hands of real buyers. Visit www.sampltech.com for more info.
In this episode, luxury marketing expert Michael Edelmann (CMO, 111SKIN. Ex. Dr. Barbara Sturm, Business of Fashion, Gucci) talks about what it takes to build a brand universe that people genuinely want to belong to, and why that matters for anyone managing a brand in FMCG.
He explains how 111SKIN rebuilt its loyalty programme around belonging after realising that points and discounts were driving repeat purchases without creating any real community.
That shift shaped everything from how they approach partnerships to how they think about influence.
Michael walks through the Repairs Van activation, which landed because it was tied to a story, and how they amplified it digitally to reach customers who were nowhere near London.
He also talks about why founder-led storytelling works when the founder has genuine, daily authority in their field.
If you're a brand manager sitting between quarterly performance targets and long-term brand building, this episode gives you a practical framework for making the case that community compounds.
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