Beyond the Brand
Beyond the Brand
Podcast Description
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brand growth.
Hosted by Adam Wright and Matt Huntly, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Brought to you by Sampl (Sampltech.com) - precision product sampling that puts your product in the hands of real buyers.
Podcast Insights
Content Themes
The podcast focuses on contemporary marketing strategies, challenges, and insights, with episodes covering topics such as digital transformation in retail, the use of first-party data for marketing performance, and product innovation. For example, the inaugural episode featuring Paul Stafford delves into building a retail media network and the evolving landscape of retail media.
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands.
Hosted by Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods.
From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Produced by Sampl. Precision product sampling that puts your product in the hands of real buyers. Visit www.sampltech.com for more info.
In this episode, Peter Markey talks about life as a CMO of a heritage brand and the need to adapt.
Consumers change, categories mature, and competitors want to take your hard-earned market share. At the same time, your brand only grows if it stands for something clear and consistent.
Pete draws on his time leading marketing at Boots, TSB, Aviva and the Post Office to explain how to manage that in large organisations.
He shares how strong marketing leaders can take advantage of all that heritage, but also build for the future.
They make deliberate choices about what stays constant and what genuinely needs to evolve.
A fascinating episode for anyone interested in peering into the mind of one of the best marketers in modern retail.
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