Beyond the Brand
Beyond the Brand
Podcast Description
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brand growth.
Hosted by Adam Wright and Matt Huntly, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Brought to you by Sampl (Sampltech.com) - precision product sampling that puts your product in the hands of real buyers.
Podcast Insights
Content Themes
The podcast focuses on contemporary marketing strategies, challenges, and insights, with episodes covering topics such as digital transformation in retail, the use of first-party data for marketing performance, and product innovation. For example, the inaugural episode featuring Paul Stafford delves into building a retail media network and the evolving landscape of retail media.
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands.
Hosted by Sampl’s Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Brought to you by Sampl (Sampltech.com) – precision product sampling that puts your product in the hands of real buyers.
In this episode of Beyond the Brand, Adam Wright and Matt Huntly chat with Rossana Doldi, Marketing and Strategy Director at Church & Dwight.
Rossana has shaped global brands across P&G, Reckitt, and now Church & Dwight, where she oversees everything from beauty icons like Batiste dry shampoo to trusted healthcare brands like Anusol, as well as intimate skincare products such as Femfresh.
She shares how her luxury roots inform mass-market creativity, how to drive attention in crowded categories, and how to reframe stories in even the most awkward spaces.
Key takeaways
▶ Emotional framing, humour, and simplicity are key to breaking through in ‘unsexy’ or taboo categories.
▶ Value doesn’t mean cheap. Consumers want a psychological ROI and actively mix channels to find it.
▶ Great campaigns repeat one clear message over time. Brands often lose attention by trying to say too much.
Why listen
▶ Hear how a leading FMCG brand leader balances global strategy with local creativity
▶ Learn how to adapt marketing strategies across different categories.
▶ Get practical examples of how to use humour and reframing in brand storytelling.
▶ Understand the role of AI in shaping trends, insights, and media planning (without losing the human)
One final thing….
If you enjoyed this episode, follow Beyond the Brand and leave us a review to help more marketers find the show.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.