Beyond the Brand
Beyond the Brand
Podcast Description
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brand growth.
Hosted by Adam Wright and Matt Huntly, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Brought to you by Sampl (Sampltech.com) - precision product sampling that puts your product in the hands of real buyers.
Podcast Insights
Content Themes
The podcast focuses on contemporary marketing strategies, challenges, and insights, with episodes covering topics such as digital transformation in retail, the use of first-party data for marketing performance, and product innovation. For example, the inaugural episode featuring Paul Stafford delves into building a retail media network and the evolving landscape of retail media.
Beyond the Brand takes you inside the minds of today’s top marketing leaders to uncover the strategies, insights, and challenges shaping the future of brands.
Hosted by Sampl’s Matt Huntly and Adam Wright, each episode features candid conversations with experts across retail, media, e-commerce, and consumer goods. From digital transformation to first-party data and retail media to product innovation, we explore what’s really driving success in modern marketing.
Brought to you by Sampl (Sampltech.com) – precision product sampling that puts your product in the hands of real buyers.
Bridget Hirst, Head of Brand at DASH Water, joins us to explore how a young soft drinks company is preparing to take on the giants.
She explains the mix of discipline and creative instinct behind DASH’s rise, shaped by her years on Lucozade and Ribena at Suntory and sharpened through her work at Proper Snacks.
Bridget talks through why DASH has stayed focused on its core range while other brands chase trends, how the team models shifting consumer behaviour as people move away from both sugar and artificial sweeteners, and why taste remains the real battleground in soft drinks.
She also shares the story behind DASH’s first TV campaign, a creative risk that could have gone either way and instead became a defining moment for the brand.
This episode looks at the practical side of challenger growth. How to prioritise. How to avoid dilution. How to build a brand people are proud to be seen with.
For anyone interested in the thinking behind bold creative leaps or in the mindset required to scale a challenger, Bridget’s approach offers rare clarity.
🎧 Beyond the Brand is brought to you by Sampl, the smarter way for brands to turn product trial into measurable growth.
Disclaimer
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