EventNewsDXB
EventNewsDXB
Podcast Description
EventNewsDXB is your go-to weekly podcast for the latest news, trends, and insights from the event industry in Dubai, the UAE, and the broader MENA region. Each episode delivers a mixture of expert interviews, industry updates and deep dives into innovative technologies, standout events, and success stories shaping the region’s vibrant events landscape. Whether you're an event professional, brand manager, or tech innovator, EventNewsDXB keeps you informed and inspired, offering practical insights to elevate your next event and stay ahead in the dynamic MENA market.
Podcast Insights
Content Themes
The podcast covers a broad range of topics within the event industry including expert interviews, success stories, technological advancements, and industry challenges, with specific episodes highlighting personal experiences like Dan Bolton's journey from performing arts to event management and Tyler Davis-Smith's strategic response to the pandemic's impact on the events sector.
EventNewsDXB is your go-to weekly podcast for the latest news, trends and insights from the event industry in Dubai, the UAE and the broader MENA region. Each episode delivers a mixture of expert interviews, industry updates and success stories from the people shaping the region’s vibrant events landscape.
I host it – I’m Ian Carless and I’ve worked in both the event and television production industry for over 25 years.
SUPPORT US!
It takes time and effort to put the podcast together, but I hope it’s worth something to you. If it is, please consider supporting us for as little as US$250 per month to keep the podcasts coming. Contact us for details.
David Balfour: Redefining Brand Experiences
In this episode of EventNewsDXB, we sit down with David Balfour, co-founder of LightBlue and one of the pioneers of experiential marketing in the Middle East. David shares his desire to help redefine brand engagement in Dubai – shifting the focus from traditional activations to emotionally driven experiences that resonate long after the event is over.
From big and bold stunts to more intimate and curated brand moments, David explains why emotion is the new metric and why bravery, strategy and cultural insight matter more than ever.
We also explore the future of live experiences in an AI-driven world, why authenticity will become a brand’s greatest asset and what it takes to build strong, trust-based client relationships in a fast-moving market.
If you want to create events that inspire, engage, and truly connect, this episode is packed with ideas and insights you can’t afford to miss.
EventNewsDXB is powered by -45dB– Sound Reduction Specialists.
ProductionCredits:
Presented by: Ian Carless
Studio Engineer & Editor: Roy D'Monte
Executive Producers: Ian Carless & Joe Morrison
Produced by: EventNewsDXB & W4 Podcast Studio
Support us!
It takes time and effort to put the EventNewsDXB podcast together and we hope it's worth something to you. If it is, please consider supporting us to keep the podcasts coming. Contact us for details.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.