Harvest! The MSP Sales Show
Harvest! The MSP Sales Show
Podcast Description
Most MSPs are busy chasing new clients, but the smartest ones focus on the goldmine they already own. Hosted by James Steel, Harvest delivers no-fluff, actionable advice to help Managed Service Providers grow profitable revenue from their current customer base. Tune in for expert insights, success stories, and field-tested strategies to maximize your MSP’s potential.
Podcast Insights
Content Themes
The podcast emphasizes growth strategies for Managed Service Providers, focusing on enhancing revenue from current clients. Key topics include practical upselling techniques, customer retention strategies, and the importance of personalized service plans, with episodes spotlighting guests like Jeffrey Newton discussing upselling tactics and Nigel Moore focusing on client service matrices.

Most MSPs are busy chasing new clients, but the smartest ones focus on the goldmine they already own. Hosted by James Steel, Harvest delivers no-fluff, actionable advice to help Managed Service Providers grow profitable revenue from their current customer base. Tune in for expert insights, success stories, and field-tested strategies to maximize your MSP’s potential.
Perry Ashby from Urban Network has been running MSPs since 2003, and he's learned the hard way that the best growth doesn't come from chasing new logos—it comes from talking to the clients you already have.
In this episode, Perry breaks down:
• Why account management beats net-new sales every time
• The two types of conversations every MSP should have with clients (and who should have them)
• How to identify white space without drowning in spreadsheets
• Project scoping mistakes that kill profitability (and how to fix them)
• Why "super busy" doesn't mean profitable
• When to fire a client (and why it might be the best thing for your team)
Perry doesn't hold back on what's working, what's not, and the "11 Arif people" ruining our industry with peacocking BS.
Find Perry on LinkedIn: https://www.linkedin.com/in/perryashby/
And check out his company page here: https://www.urbannetwork.co.uk
🌽 More from Harvest:
Subscribe for regular episodes on growing revenue from your existing MSP customers.
🎧 Full episode + extras:
https://www.salesbuildr.com/podcast
🐦 Follow Harvest on LinkedIn:
/ harvest-the-msp-sales-show
Sponsored by Salesbuildr – automated, systemised quoting and proposals for Halo, Connectwise and Autotask: https://www.salesbuildr.com

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