Show Notes:

In this episode of Business Growth Spotlight, host Heidi Schalk, Co-Founder of HLH Growth Solutions, sits down with Joe Gagnon, CEO and Co-Founder of Raynmaker AI, a company transforming sales for small businesses through AI-driven workflows. Joe brings more than 25 years of tech and business transformation experience and shares how AI is reshaping sales, operations, and growth for home-service businesses across the U.S.

Joe breaks down the major challenges small business owners face: overspending on low-quality leads, offering the wrong pricing, inconsistent follow-up, and fear of being “salesy.” He explains how Raynmaker’s AI handles lead scoring, routing, offer creation, scheduling, and payments, giving small business owners a predictable way to grow without hiring a full sales team.

He also talks about when a business is ready for AI, what early-stage founders should focus on, and how staying committed to your core competency (and partnering for the rest) accelerates growth. Joe shares how AI has even reduced his engineering team size by 90 percent, allowing the company to scale faster and more efficiently.

The conversation also dives into culture, leadership, his book Living Intentionally, and how curiosity, empowerment, and giving more than you take lead to better business outcomes. Joe closes by exploring the marketing strategies helping Raynmaker win visibility in a crowded market, including trade shows, podcasting, PR, storytelling, and word-of-mouth.

Bio:

I am driven by a straightforward mission: helping people realize they are capable of far more than they think.

I am an entrepreneur, ultra-endurance athlete, and author committed to pushing the outer limits of human potential in business, sport, and personal growth. From the Bronx to the boardroom to Badwater, my journey has been shaped by grit, grace, resilience, and a steadfast belief in intentional living. I’ve run six marathons on six continents in six days, completed the Badwater 135 through Death Valley, and rebuilt my life after burnout in my thirties. These weren’t stunts; they were living experiments in resilience, energy, and focus, demonstrating what intentional living demands and offers. 

Professionally, I’ve served as a six-time CEO, guiding early-stage companies through disruption and growth. Today, as co-founder and CEO of Raynmaker, I’m building the first AI-native sales platform for small businesses that unites my passion for technology, leadership, and human connection.

This summer, I published my book, Living Intentionally: How intentionality enables success, fulfillment, and growth, to formalize the framework that has guided me through every finish line and boardroom challenge: purpose as the foundation, intentional choices as the path, and integrity as the compass.

For me, intentional living is not just a theory; it is a practice. It involves the discipline of aligning energy, focus, and resilience with what matters most. This is the practice I live, teach, and share so others can create extraordinary results in their own lives.

To connect with our guest, click on the links below:

LinkedIn:  https://www.linkedin.com/in/joegagnon/

🌐 www.raynmaker.ai

Connect with me:

🎁Spotlight to Scale:   Spotlight to Scale Blueprint

LinkedIn:   https://www.linkedin.com/in/heidischalkcoaching/