growth-minded SUPERHEROES
growth-minded SUPERHEROES
Podcast Description
Welcome to your weekly deep dive into the world of growth, experimentation, and A/B testing. Each episode, we bring you thought-provoking conversations with international growth & experimentation experts.
Join us as we explore how data-driven insights, exceptional customer experiences & a fearless approach to failing and learning are driving innovation and success. Discover the strategies, stories, and lessons from the most forward-thinking experimenters. Whether you're a curious optimizer, a marketer, product manager or data scientist, this podcast is your resource for actionable insights.
Podcast Insights
Content Themes
The podcast explores a range of themes centered on growth strategies and data-driven decision-making, featuring episodes such as 'Optimizing the Optimizer' with insights on balancing incremental changes and transformative strategies, and 'Message-Market Fit' highlighting the crucial role of messaging in B2B contexts, while also covering emotional resonance and AI in marketing.
Welcome to your weekly deep dive into the world of growth, experimentation, and A/B testing. Each episode, we bring you thought-provoking conversations with international growth & experimentation experts.
Join us as we explore how data-driven insights, exceptional customer experiences & a fearless approach to failing and learning are driving innovation and success. Discover the strategies, stories, and lessons from the most forward-thinking experimenters. Whether you’re a curious optimizer, a marketer, product manager or data scientist, this podcast is your resource for actionable insights.
In this episode of the GMS Podcast, André and Julia sit down with Melanie Müller, Senior Product Manager on the experimentation platform at Booking.com, scientist at heart, and upcoming GMS 2026 speaker.
Together, they dive deep into what it takes to scale experimentation in one of the world’s largest travel platform where testing isn’t just a tactic, but part of the company’s DNA.
What you’ll hear in this episode:
How Melanie’s journey from physics labs and petri dishes led her to scaling experiments at Booking.com
The trade-off between speed, quality, and adoption in experimentation and how Booking balances it
Why stories, not dashboards, often win leadership support for experimentation programs
The role of community, peer review, and conferences in building a culture of better decisions
Lessons on evolving from running single A/B tests to building experimentation platforms
Don’t miss the chance to hear Melanie live on stage at GMS 2026 on June 16th in Frankfurt. Grab your ticket now at www.growthmindedsuperheroes.com and secure the best price.
If you enjoyed this episode, please like, share, and comment, it helps us bring these conversations to more people who are passionate about growth, CRO, and experimentation.
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