growth-minded SUPERHEROES
growth-minded SUPERHEROES
Podcast Description
Welcome to your weekly deep dive into the world of growth, experimentation, and A/B testing. Each episode, we bring you thought-provoking conversations with international growth & experimentation experts.
Join us as we explore how data-driven insights, exceptional customer experiences & a fearless approach to failing and learning are driving innovation and success. Discover the strategies, stories, and lessons from the most forward-thinking experimenters. Whether you're a curious optimizer, a marketer, product manager or data scientist, this podcast is your resource for actionable insights.
Podcast Insights
Content Themes
The podcast explores a range of themes centered on growth strategies and data-driven decision-making, featuring episodes such as 'Optimizing the Optimizer' with insights on balancing incremental changes and transformative strategies, and 'Message-Market Fit' highlighting the crucial role of messaging in B2B contexts, while also covering emotional resonance and AI in marketing.
Welcome to your weekly deep dive into the world of growth, experimentation, and A/B testing. Each episode, we bring you thought-provoking conversations with international growth & experimentation experts.
Join us as we explore how data-driven insights, exceptional customer experiences & a fearless approach to failing and learning are driving innovation and success. Discover the strategies, stories, and lessons from the most forward-thinking experimenters. Whether you’re a curious optimizer, a marketer, product manager or data scientist, this podcast is your resource for actionable insights.
How do you move from vague, forgettable messaging to vivid copy that actually converts? In this episode, we’re joined by Amy Harrison – copywriting strategist, speaker, and founder of Write With Influence – to talk about how great copywriting intersects with experimentation, psychology, and strategy.
Amy shares her most practical tips for writing copy that resonates, stands out, and gets results – without sounding like every other “growth” company out there.
What you’ll learn in this episode:
How to swap empty impact statements for testable, vivid “do” statements
Why clarity beats cleverness – and how to write like a friend, not a marketer
The “Get. See. Do.” framework that simplifies persuasive messaging
Why long copy isn’t dead (but bad copy is)
How to use AI as a creative assistant – not a crutch
Common pitfalls of consensus messaging and how to stay bold
What teams (sales, service, product) need to be involved in message creation
Don’t forget:
GMS 2025 is just around the corner! Save 300 € on your ticket for June 18th at the Alte Oper Frankfurt by using the code ANDRE300 at www.growthmindedsuperheroes.com
If you liked Amy's insights, dig deeper and check out her website https://writewithinfluence.com/ or her https://www.linkedin.com/in/harrisonamy/https://www.linkedin.com/in/harrisonamy/.
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Disclaimer
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