growth-minded SUPERHEROES

growth-minded SUPERHEROES
Podcast Description
Welcome to your weekly deep dive into the world of growth, experimentation, and A/B testing. Each episode, we bring you thought-provoking conversations with international growth & experimentation experts.
Join us as we explore how data-driven insights, exceptional customer experiences & a fearless approach to failing and learning are driving innovation and success. Discover the strategies, stories, and lessons from the most forward-thinking experimenters. Whether you're a curious optimizer, a marketer, product manager or data scientist, this podcast is your resource for actionable insights.
Podcast Insights
Content Themes
The podcast explores a range of themes centered on growth strategies and data-driven decision-making, featuring episodes such as 'Optimizing the Optimizer' with insights on balancing incremental changes and transformative strategies, and 'Message-Market Fit' highlighting the crucial role of messaging in B2B contexts, while also covering emotional resonance and AI in marketing.

Welcome to your weekly deep dive into the world of growth, experimentation, and A/B testing. Each episode, we bring you thought-provoking conversations with international growth & experimentation experts.
Join us as we explore how data-driven insights, exceptional customer experiences & a fearless approach to failing and learning are driving innovation and success. Discover the strategies, stories, and lessons from the most forward-thinking experimenters. Whether you’re a curious optimizer, a marketer, product manager or data scientist, this podcast is your resource for actionable insights.
In this episode of the GMS Podcast, Julia sits down with Erin Weigel, a true pioneer in the world of product design and experimentation.
Erin shares her insights on making experimentation more approachable, fun, and impactful. From her legendary GMS talk to her bestselling book Design for Impact, Erin's unique approach to design and experimentation is revolutionizing how teams tackle innovation.
Key Highlights:
Why experimentation doesn't need to be a ”boring academic exercise”
The real purpose behind Erin’s book Design for Impact and why it resonates globally
The importance of having fun while experimenting and taking smart risks
Balancing strategic tests with quick, exploratory experiments to maximize impact
Erin’s thoughts on the need for brave leadership in today’s business climate
Tools, tips, and tricks for small teams to level up their experimentation game
The ethics of experimentation: Considering the human side of every test and the stakeholders involved
Book recommendations for the summer: including Death by Screens and Emotional Targeting
Tune in for a conversation filled with practical advice, humor, and Erin’s refreshing approach to driving real change through experimentation.
For more insights, check out www.erindoesthings.com or connct with her on LinkedIn.
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