growth-minded SUPERHEROES
growth-minded SUPERHEROES
Podcast Description
Welcome to your weekly deep dive into the world of growth, experimentation, and A/B testing. Each episode, we bring you thought-provoking conversations with international growth & experimentation experts.
Join us as we explore how data-driven insights, exceptional customer experiences & a fearless approach to failing and learning are driving innovation and success. Discover the strategies, stories, and lessons from the most forward-thinking experimenters. Whether you're a curious optimizer, a marketer, product manager or data scientist, this podcast is your resource for actionable insights.
Podcast Insights
Content Themes
The podcast explores a range of themes centered on growth strategies and data-driven decision-making, featuring episodes such as 'Optimizing the Optimizer' with insights on balancing incremental changes and transformative strategies, and 'Message-Market Fit' highlighting the crucial role of messaging in B2B contexts, while also covering emotional resonance and AI in marketing.

Great customer experiences drive growth. The GMS podcast reveals the secrets behind this principle.
If you want to understand what truly drives great results, this show is your edge. Explore real experiments, customer psychology and behind-the-scenes stories from people turning insights into unforgettable experiences. You’ll learn how small changes shift behavior, reduce friction, boost value and transform how people feel about your brand – and how any team can use testing and feedback to get there. For anyone in CX, marketing, growth, UX or leadership shaping digital experiences.
“People don’t like problems. They prefer solutions.” That simple truth explains why CRO, experimentation, and customer centricity are still so often misunderstood.
In this end-of-season roundtable, Shiva Manjunath and Slobodan Manić look back at 2025 together with André and talk openly about what really happened beneath the hype. They discuss why AI created false confidence, why “hacks” refuse to die, why so many teams feel burned out and why focusing on humans still matters more than tools.
“AI is not the problem. Blindly trusting the output is.”
“If you don’t understand the problem, AI will just help you be wrong faster.”
This episode is not a trend forecast, it’s a candid conversation about noise, shortcuts, resistance, and what’s actually worth doubling down on in 2026 if you care about great experiences and meaningful impact.
What you’ll take away:
Why CRO is still mistaken for “throwing spaghetti at the wall”
How AI amplifies bad thinking when fundamentals are missing
Why experimentation fails when teams skip problem discovery
How burnout emerges when people are blocked from doing real work with meaningful impact
Why customer centricity is ultimately about people, not outputs
“What people actually want are better experiences — experimentation is just a means to an end.”

Disclaimer
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