growth-minded SUPERHEROES
growth-minded SUPERHEROES
Podcast Description
Welcome to your weekly deep dive into the world of growth, experimentation, and A/B testing. Each episode, we bring you thought-provoking conversations with international growth & experimentation experts.
Join us as we explore how data-driven insights, exceptional customer experiences & a fearless approach to failing and learning are driving innovation and success. Discover the strategies, stories, and lessons from the most forward-thinking experimenters. Whether you're a curious optimizer, a marketer, product manager or data scientist, this podcast is your resource for actionable insights.
Podcast Insights
Content Themes
The podcast explores a range of themes centered on growth strategies and data-driven decision-making, featuring episodes such as 'Optimizing the Optimizer' with insights on balancing incremental changes and transformative strategies, and 'Message-Market Fit' highlighting the crucial role of messaging in B2B contexts, while also covering emotional resonance and AI in marketing.
Welcome to your weekly deep dive into the world of growth, experimentation, and A/B testing. Each episode, we bring you thought-provoking conversations with international growth & experimentation experts.
Join us as we explore how data-driven insights, exceptional customer experiences & a fearless approach to failing and learning are driving innovation and success. Discover the strategies, stories, and lessons from the most forward-thinking experimenters. Whether you’re a curious optimizer, a marketer, product manager or data scientist, this podcast is your resource for actionable insights.
In this episode, André and Julia sit down with none other than Lucia van den Brink – founder of IncreaseConversionRate.com and the driving force behind the global Women in Experimentation community.
Lucia has run over 1,000 A/B tests, influenced 55+ million visitors, and worked with both scrappy startups and billion-dollar brands. But what makes her stand out is her radical view of experimentation as a truth-seeking mechanism – one that can disrupt hierarchies, challenge egos, and even drive change in toxic company cultures.
Key Highlights:
Lucia’s first experiment at age 11: selling clay bracelets online
Why she left journalism for CRO – and how both seek truth
How introverts can leverage data to amplify their voice at work
The concept of “Collaboration Bonus” and how diverse teams outperform
Psychological safety and why it’s the foundation for innovative testing cultures
Lucia’s personal story: from PTSD to keynote speaker and community builder
Why experimentation professionals are often quiet rebels– and how to thrive in that role
🚀 See Lucia Live at GMS in Frankfurt – June 18th!She’ll be diving deep into her talk: “Unlocking the Collaboration Bonus”, showing how inclusive ideation can fuel better experiment outcomes – and measurable business growth.
🎟️ Use code ANDRE300 to save 300 € on your ticket at
www.growthmindedsuperheroes.com
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Disclaimer
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