Market Your Clinic
Market Your Clinic
Podcast Description
Welcome to Market Your Clinic, the podcast where we dive into the marketing and growth strategies behind successful healthcare, aesthetic, and beauty clinics. Join us as we interview innovative founders and entrepreneurs, uncovering the tips, tools, and tactics that drive their success. Whether you're looking to grow your clinic or refine your marketing game, this is the podcast for you!
Podcast Insights
Content Themes
The podcast explores themes related to marketing tactics, clinic growth, and community engagement, with specific episodes covering the pivot from physiotherapist to marketing expert, personal branding for clinic owners, and the importance of community in fitness, featuring practical examples and actionable insights.

Welcome to Market Your Clinic, the podcast where we dive into the marketing and growth strategies behind successful healthcare, aesthetic, and beauty clinics. Join us as we interview innovative founders and entrepreneurs, uncovering the tips, tools, and tactics that drive their success. Whether you’re looking to grow your clinic or refine your marketing game, this is the podcast for you!
In this conversation, Nic and Gab dive into the incredible Occupational Therapy business that Nic has built, all the while staying true to his personal and professional values, remaining highly profitable and avoiding burnout. They discuss the importance of referrals and relationships in building a successful business, particularly in the context of Kintsugi OT and the NDIS. Nic shares insights on how his initial referrals came from cold calls and how maintaining strong relationships with referrers has been crucial for their growth. This episode also dives into how Nic structures his days and weeks as a solo OT, maximising both profit and purpose.
Links:
https://www.instagram.com/kintsugi.ot/
https://www.instagram.com/marketyourclinic/
https://www.linkedin.com/in/nicvoicanot/
Chapters
00:00 Introduction to Exceptional Performance and Lifestyle Balance
00:39 Building a Referral Network: Local Connections and LinkedIn
03:48 The Philosophy of a Lifestyle Business
06:28 Understanding Numbers and Client Care
09:18 Building a Referral Base
12:22 Leveraging LinkedIn for Credibility
14:53 Structuring a Balanced Work Week
17:57 Implementing Effective Processes as a Solo Practitioner
24:30 Exploring AI in Clinical Practice
29:32 Streamlining Administrative Processes
31:06 The Importance of Downtime and Reflection
34:27 Effective Time Management Strategies
41:30 Delivering Exceptional Care in Complex Situations
42:47 Marketing Strategies for Solo Practitioners
48:43 Advice for Solo Clinicians
51:06 Mindfulness and Daily Practices for Success
Need help with growing your clinic and want to level up your marketing? Click here to work with us: https://www.marketyourclinic.com.au/

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