The Off-Highway Podcast
The Off-Highway Podcast
Podcast Description
Alastair Hayfield, Interact Analysis’ VP of Research for Commercial Vehicles, chats to key stakeholders from the off-highway industry to learn more about them, their organisations and how they are addressing some of the key challenges of the market today.
Podcast Insights
Content Themes
The podcast emphasizes various aspects of off-highway innovation and sustainability, including electric construction equipment, collaborative initiatives among cities, and strategies for zero-emission targets. Noteworthy episodes feature discussions on the C40 Cities initiative's role in promoting clean construction, GMB's journey towards circular economy practices, and Moog Construction's advancements in modular energy solutions.
Alastair Hayfield, Interact Analysis’ VP of Research for Commercial Vehicles, chats to key stakeholders from the off-highway industry to learn more about them, their organisations and how they are addressing some of the key challenges of the market today.
This episode of our Off-Highway podcast took place at Bauma 2025 in Munich, with Akihiko Adachi (President, BU Engine Europe) and Daniel Grant (Manager Marketing Intelligence, BU Engine Europe) of Kubota Holdings Europe B.V.
We dive into the world of Kubota Engines, talking about their perspectives on alternative fuels, decarbonization and the evolving demands of the industrial market. We discuss the significant changes in the market since the previous Bauma, including a shift towards internal combustion engines with alternative fuels.
An important point is the need for customer-driven solutions and the power of partnerships in developing successful products.
Tune in to our podcast to hear more and discover Kubota’s strategies for working with OEMs and their exciting future ahead.
Visit Kubota’s web page: https://www.kubota.com/
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Music: Mocha Music, Courtesy of Shutterstock, Inc.
Stock Photography: ABCDStock, Courtesy of Shutterstock, Inc.
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