On this episode of Optimize Outcomes with Paul Fulford, we’re diving into entrepreneurship, fashion, and personal wellness with special guest Evita Scoccia, Founder & CEO of New York Swim Week.

Topics Include: What Evita wishes she knew before starting NYSW, The underserved swimwear market & inclusivity in design, Wellness habits that support her as a founder, Social media, handling criticism, and staying confident, How to break into the fashion show business, Behind the scenes of NY Swim Week

New York Swim Week is Saturday, July 26th, 2025 in Manhattan. The theme for this year is ”Interbloom” and will feature both a Day and Night Show with international designers showcasing their swimwear collections

Evita Scoccia: Building New York Swim Week & Optimizing Wellness

🧠 Timestamps

0:00-1:12 Preview of Episode1:16 Episode begins, Optimize Outcomes intro Exploring Health wellness and personal transformation

1:26-1:57 Introduction of Evita Scoccia, her background with promo video of her work with Evita Swim

2:00 What Evita Wishes She Would Have Known Before Starting New York Swim Week

2:50 Key Inspiration for Starting Swim Week Learning From Her Modeling Career

3:30 Key Driving Force of Making the Leap to Entrepreneurship and Being In Charge

4:00 The Underserved Swimwear Market and The Need of Swimwear Shows

6:30 Future Plans for New York Swim Week for the next 5-10 years, The Maldives and preview and coming soon!

7:20 Personal Wellness Habits of Evita, Cold Plunge, Sauna, Steamroom, Kenetik – Ketone Drink

8:30 Evita's reason for focusing on Health and Wellness, her fitness journey with Mind, Body, and Soul

9:00 The Design of Swim, How swim fits all bodies all shapes and sizes, Adapting for all body types

11:55 What Helped Evita's Find Confidence in Her Own Skin

13:06 Host Paul shares his transition from an Athlete to his now Career finding the time for fitness discipline

14:02 How does Evita establish her discipline fitness and taking time for herself schedule

15:50 Social media's impact with New York Swim Week

16:50 Dealing with the haters

18:00 How to break into the swimwear show business

20:27 Behind the scenes with New York Swim Week

23:37 Key differences between Evita's model to producer experience

24:21 Misconceptions about models 

25:48 Medical Aesthetics 

26:00 Evita's genetics

26:26 Advice on How to Start Your Own Brand

27:00 What a ”Run of Show” is ALL About in Fashion

28:00 Stepping into a Leadership Role and Key Lessons on Choosing Roles for Team Members

30:00 How to be successful in a competitive space with brand story

34:00 Paul's perspective on seeking out experts to fast track success

36:00 What is next for Evita and the Swimwear industry, AI for swimwear and events

37:00 Event Theme inspiration with Evita and her personal evolution 

38:00 Designing for seasons vs everyday swimwear

38:30 Health and wellness and the self care of swimwear fashion as self care concept

40:27 Advice for mindset transformation ”Chase Your Dream Not the Money”, the Founder of Spanks story

41:00-42:24 Paul's why and the reason for his podcast show in the health and wellness space

42:23 The Lutronic Accufit experience with her core and strengthening her abs video of her experience

50:00 Paul's eye opening Lutronic Accufit experience

51:36 Robert F. Kennedy Making America Healthy Again

52:40 Medical Aesthetics a blending of the worlds

53:43 Follow Evita Scoccia on Instagram @ evitascoccia @ evita.storeLinks mentioned: https://www.lutronic.com/us/provider/product-line/accufit/