Beyond The Hashtag
Beyond The Hashtag
Podcast Description
This is Beyond the Hashtag. The official TikTok Shop podcast where we'll uncover stories of strategies and growth behind brands and creators on the platform.
Founded by Hakim Razali and hosted by Samuel Airey, we'll go beyond surface-level trends and explore how content, commerce, and culture combine to produce TikTok Shop success.
Join us as we go beyond the hashtag.
Podcast Insights
Content Themes
The podcast focuses on the intersection of content creation, e-commerce success, and cultural influence on TikTok, with episodes exploring individual brand journeys like Mitchell Halliday's transition from selling sweets in school to creating a successful beauty brand, highlighting key strategies and milestones such as making $2 million in a week through TikTok Shop.
Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success.
Founded by Hakim Mohd Razali, Join us as we go Beyond the Hashtag!
Interested in joining TikTok Shop?
You can register below:
UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk
Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati
In this episode of the Beyond the Hashtag, we sit down with Peter Dickenson, Social Commerce Executive at Online Home Shop (OHS), to break down one of the most impressive TikTok Shop success stories to date.
Peter shares how OHS generated over $100,000 in a single night and drove more than 50 million affiliate views across their product catalogue, all by building a scalable, creator-first affiliate strategy.
We dive into:
How OHS activated and scaled affiliates at speed
The product and content strategies that unlocked viral reach
Key lessons for brands looking to win on TikTok Shop through affiliates
Whether you’re a brand, seller, or creator looking to understand what real scale on TikTok Shop looks like, this episode offers practical insights you can apply immediately.
🎧 Tune in to learn how OHS turned TikTok Shop into a high-impact revenue channel — and how you can do the same.
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