Beyond The Hashtag
Beyond The Hashtag
Podcast Description
This is Beyond the Hashtag. The official TikTok Shop podcast where we'll uncover stories of strategies and growth behind brands and creators on the platform.
Founded by Hakim Razali and hosted by Samuel Airey, we'll go beyond surface-level trends and explore how content, commerce, and culture combine to produce TikTok Shop success.
Join us as we go beyond the hashtag.
Podcast Insights
Content Themes
The podcast focuses on the intersection of content creation, e-commerce success, and cultural influence on TikTok, with episodes exploring individual brand journeys like Mitchell Halliday's transition from selling sweets in school to creating a successful beauty brand, highlighting key strategies and milestones such as making $2 million in a week through TikTok Shop.
Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success.
Join us as we go Beyond the Hashtag to unlock the secrets of thriving on the platform!
Interested in joining TikTok Shop?
You can register below:
UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk
Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati
What does it take to turn a viral product into a global beauty brand?
In this episode of Beyond the Hashtag, we’re joined by Sarah Cheung, Founder of Sacheu Beauty, the brand behind viral stainless steel gua sha tools and Lip Stay-N. With 4+ billion views on TikTok, Sacheu Beauty has become a standout example of how creators, community, and culture can drive real commercial impact.
Sarah breaks down her approach to building products for virality, capturing creator attention, and scaling a brand in the age of social commerce.
Disclaimer
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