Beyond The Hashtag
Beyond The Hashtag
Podcast Description
This is Beyond the Hashtag. The official TikTok Shop podcast where we'll uncover stories of strategies and growth behind brands and creators on the platform.
Founded by Hakim Razali and hosted by Samuel Airey, we'll go beyond surface-level trends and explore how content, commerce, and culture combine to produce TikTok Shop success.
Join us as we go beyond the hashtag.
Podcast Insights
Content Themes
The podcast focuses on the intersection of content creation, e-commerce success, and cultural influence on TikTok, with episodes exploring individual brand journeys like Mitchell Halliday's transition from selling sweets in school to creating a successful beauty brand, highlighting key strategies and milestones such as making $2 million in a week through TikTok Shop.
Welcome to Beyond the Hashtag, the official TikTok Shop podcast! In this podcast, we dive deep into the stories, strategies, and growth behind brands and creators on TikTok Shop. We go beyond the surface-level trends to explore how content, commerce, and culture come together to drive TikTok Shop success.
Join us as we go Beyond the Hashtag to unlock the secrets of thriving on the platform!
Interested in joining TikTok Shop?
You can register below:
UK: https://bit.ly/tiktokshop-podcast-sellerregistration-uk
Spain / France / Germany / Italy: https://bit.ly/tiktokshop-podcast-selleregistrati
In this episode, we sit down with Jordan Greaves, D2C Lead at Remington, to explore how this iconic brand—trusted for generations—is reimagining its future in the fast-changing world of commerce. Jordan reveals the strategies behind Remington’s digital transformation, from building a direct-to-consumer powerhouse to driving explosive growth on emerging platforms.
We dive into how Remington achieved $116K in sales in a single day on TikTok Shop, the tactics that turned one of their products into a hero item generating over $50K in GMV, and the lessons legacy brands can learn about staying relevant, innovative, and connected to today’s consumers.
Whether you’re curious about the future of D2C, fascinated by TikTok commerce, or eager to learn how heritage brands adapt and thrive—this episode is packed with insights you won’t want to miss.
Disclaimer
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