Beyond The Hashtag
Beyond The Hashtag
Podcast Description
This is Beyond the Hashtag. The official TikTok Shop podcast where we'll uncover stories of strategies and growth behind brands and creators on the platform.
Founded by Hakim Razali and hosted by Samuel Airey, we'll go beyond surface-level trends and explore how content, commerce, and culture combine to produce TikTok Shop success.
Join us as we go beyond the hashtag.
Podcast Insights
Content Themes
The podcast focuses on the intersection of content creation, e-commerce success, and cultural influence on TikTok, with episodes exploring individual brand journeys like Mitchell Halliday's transition from selling sweets in school to creating a successful beauty brand, highlighting key strategies and milestones such as making $2 million in a week through TikTok Shop.
This is Beyond the Hashtag. The official TikTok Shop podcast where we’ll uncover stories of strategies and growth behind brands and creators on the platform.
Founded by Hakim Razali and hosted by Samuel Airey, we’ll go beyond surface-level trends and explore how content, commerce, and culture combine to produce TikTok Shop success.
Join us as we go beyond the hashtag.
In this special season finale of Beyond the Hashtag, we’re joined by Jack Timpany, UK Director for TikTok Shop at L’Oréal, to explore how one of the world’s most iconic beauty conglomerates is reimagining the future of commerce.
With over 14 years of industry experience, Jack shares his personal journey and the “ticking moment” that made him realise TikTok wasn’t just a platform for content, but a powerful new sales channel.
We dive into:
What convinced L’Oréal to take the leap into TikTok Shop
How a global company balances experimentation with brand legacy
The real challenges (and rewards) of navigating social commerce at scale
And what it means to stay innovative in a category that moves at the speed of trends
Whether you’re in beauty, retail, or tech, this episode offers an inside look at how even the biggest brands are rewriting the rules of engagement — and why the future of shopping is more social than ever.
🎧 Tune in, get inspired, and don’t forget to follow Beyond the Hashtag — Season 2 is just around the corner.
If you are interested to join us on TikTok Shop, click on the following link:
Disclaimer
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