A conversation with Bobbi Brown and Amy Smilovic. Bobbi is a makeup artist, entrepreneur, New York Times bestselling author, and the founder and Chief Creative Officer of Jones Road Beauty, one of the fastest-growing independent beauty brands in the country. Founded in 2020 alongside her husband Steven Plofker, Jones Road operates under 100% family ownership, with her son Cody serving as CEO. Bobbi is the author of nine bestselling guides to makeup and beauty, and most recently her first memoir, Still Bobbi: Lessons on Building a Beautiful Life. The memoir traces Bobbi’s career from her early years as a New York makeup artist through founding Bobbi Brown Cosmetics in 1991, building the brand into a billion-dollar global business under Estée Lauder, and her departure in 2016. Bobbi is also the co-owner of The George, an independent boutique hotel in Montclair, New Jersey. Throughout the episode, Amy and Bobbi reflect on the long arc of their careers – the corporate pressures of working within a brand that bears your name, the scrappy and instinctive origins of building something new, and the role of authenticity in the businesses that last.