Alisa Sparks knew her numbers. But after charging $800 for her first staging job, the former finance professional drove home, did the math, and realized she had made less than minimum wage. In Episode 13 of The Staging Insider™,

Felicia Pulley sits down with the founder of Linden Creek to talk about the decisions behind building a staging business that could grow beyond her. Alisa shares why she hired her first employee within four months, how becoming a single mom pushed her to delegate, and why saying no to certain services helped her build a more profitable business. She also walks through how her team qualifies leads, communicates value, and follows up on proposals.

From early pricing mistakes to a franchise with 20 locations at the time of recording, this conversation gets into what growth actually requires: knowing your costs, trusting your team, building relationships, and being willing to change what’s no longer working. If you’re figuring out when to hire, what to charge, or how to stop being the person who does everything, there’s plenty here to take back to your own business.