The Staging Insider
The Staging Insider
Podcast Description
The Staging Insider is a RESA®-backed podcast that dives deep into the personal journeys and professional milestones of home stagers and industry influencers, hosted by RESA Creative Director Felicia Pulley.Our mission is to provide the real estate staging community with authentic stories, inspiration, and insights, connecting stagers and elevating the business of staging.
Podcast Insights
Content Themes
The podcast primarily focuses on the journeys and professional growth of home stagers and industry influencers, with specific episodes highlighting topics such as transitioning from corporate to creative careers, financial strategies for growing a business, and navigating brand partnerships. Examples include Amber Guyton's transition into design and Leslie Anderson's evolution in the industry.
The Staging Insider is a RESA®-backed podcast that dives deep into the personal journeys and professional milestones of home stagers and industry influencers, hosted by RESA Creative Director Felicia Pulley.
Our mission is to provide the real estate staging community with authentic stories, inspiration, and insights, connecting stagers and elevating the business of staging.
In this episode of The Staging Insider, Felicia Pulley sits down with Ohio stager and RESA Approved Instructor Addie Ashworth, founder of Ashworth Home. Addie shares how she entered the staging industry after being furloughed, how her background in real estate and professional training shaped the way she works, and what she wishes she had known when she first started.
Addie talks openly about the early pricing mistakes that cost her money, the process of learning to communicate her value, and how she built sustainable systems as her business grew. She explains what she looks for when hiring, how she trains team members who do not have formal design experience, and how she transitioned from storage units to managing a warehouse. Her insights offer a clear picture of what practical, steady business growth looks like for most stagers in today’s market.
Felicia and Addie also discuss the importance of belonging to your trade association, why RESA resources shorten the learning curve, and how national staging statistics help stagers better understand their market and guide business decisions.
This episode is ideal for new and growing stagers, solo stagers preparing to hire, and anyone looking to strengthen the structure and confidence behind their staging business.
Resources Mentioned
Ashworth Home https://www.ashworthhomeco.com
17hats (RESA Members Save) https://www.realestatestagingassociation.com/content.aspx?page_id=22&club_id=304550&module_id=229337
Staging Insider Episode with Ashley Provost https://www.youtube.com/watch?v=R0hx3wFl-hI&t=32s
RESA National Statistics and Tracker https://www.realestatestagingassociation.com/statistics
Disclaimer
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