In Episode 28 of Home Service Headquarters, Jack Schnettlercontinues his conversation with Max Hicks, owner of Reliant Plumbing, to dig into the marketing, technology, and business decisions behind a growing plumbing company.

Max talks about how Reliant's marketing has evolved from a$500 monthly Google budget to a much larger operation, how the company uses analytics to measure marketing performance, and his early experiences with advertising through emerging AI platforms.

The conversation also covers the importance of communication between the field and office, changing customer expectations, pricing, commercial plumbing, and why Max believes businesses should prove a process works before expanding it.

In This Episode

• How Reliant Plumbing's marketing has evolved over 12 years
• Using analytics to determine which campaigns actually generate a return
• Exploring new advertising opportunities through AI platforms
• Why field-to-office communication is critical for services businesses
• How customer expectations have changed with modern technology
• Why pricing can make or break a plumbing company
• What to consider before expanding into a new market
• Why custom trust is especially important in plumbing
• Max's advice on investing for ROI instead of ego
• The equipment and technology investments that can actually make a business money

Communication Is the Connection

For Max, one of the biggest challenges in any servicesbusiness is connecting the field and the office. Reliant uses its CRM on both sides of the operation so information can flow through the company and support better business decisions.

Max also believes owners need to stay connected to their teams. Even today, he'll get in a truck, work alongside his technicians, and show up when the business is dealing with difficult situations.

Growth Requires More Than Adding Locations

Max's approach to expansion is straightforward: make surethe business works before trying to duplicate it.

That means having the right people, profitable processes, and a model that can be repeated successfully. As Max puts it, don't do anything before it works.

Listen to Episode 28

Hear the full conversation with Max Hicks of ReliantPlumbing on Episode 28 of Home Service Headquarters for more lessons on marketing, operations, pricing, and building a sustainable home service business.

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Connect with Max Hicks

🌐 Website: https://reliantplumbing.com/

📘 Facebook: https://www.facebook.com/ReliantPlumbingTx

📸 Instagram: https://www.instagram.com/reliant_plumbing_tx/

🎵 TikTok: https://www.tiktok.com/discover/reliant-plumbing-tx

📺 YouTube: http://www.youtube.com/@reliantplumbing

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