In this episode of Home Service Headquarters, host Taylor sits down with Jason Call, founder of Handyman Marketing Pros and cofounder of Handyman Champion CRM. What started as Jason helping a friend with a website turned into a thriving agency that’s helped more than a thousand home service businesses grow through effective handyman marketing.

Jason shares why having a strong online presence is essential in today’s market, how to get more 5-star Google reviews, and what separates an average website from one that ranks and converts. He also introduces Handyman Champion — a CRM built specifically for handyman businesses — and offers practical advice for any service pro ready to elevate their brand online.

Whether you’re just starting your handyman business or looking to strengthen your marketing strategy, this episode is packed with real-world tips to help you stand out, attract better clients, and grow with confidence.

📌 What You’ll Learn in This Episode

• [00:02:00] From Banking to Handyman MarketingPros: How Jason’s background in finance and data analysis led him to create a marketing agency tailored for handyman businesses.
• [00:05:00] Why Every Handyman Needs a Web Presence: How a professional website and Google profile build trust, attract premium clients, and boost profitability.
• [00:10:00] Free Marketing Tools You Can Use Today: Jason breaks down which handyman marketing tools are totally free — including Google Business Profile and Facebook pages — and how to use them effectively.
• [00:13:00] How to Get Your First 10 Five-Star Reviews: The right way to ask for reviews (without feeling awkward) and why consistency matters more than perfection.
• [00:17:00] What Makes a Website Rank and Convert: From optimized content to fast loading times and conversion-focused design, Jason explains what separates a basic site from a high-performing one.
• [00:27:00] Introducing Handyman Champion CRM: How Jason and cofounder Allen Lee created a CRM designed specifically for handyman businesses.
• [00:34:00] Features and Future Vision: Automations, integrated texting, and the “missed call text-back” feature that keeps you from losing leads.
• [00:37:00] Transparency, Trust, and Next Steps: Why honesty is central to Handyman Marketing Pros and how to connect with Jason’s team.

🔗 Connect with Jason Call

📺 YouTube Channel: https://www.youtube.com/@handymanmarketingpros

🌐 Website: https://handymanmarketingpros.com/

📘 Facebook: https://www.facebook.com/handymanmarketingpros

📸 Instagram: https://www.instagram.com/handymanmarketingpros/

🌐 Handyman Champion Website: https://handymanchampion.com/

🎙 Home Service HeadquartersReal conversations with home service pros and businessowners. Learn how they built their businesses, overcame challenges, and found success, one job at a time.

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