The Freedom Kickstarter Podcast
The Freedom Kickstarter Podcast
Podcast Description
The #1 Podcast for all things copywriting, digital marketing and building a 100% freedom-focused business.
Since 2019, I've been helping regular folks become "coffee shop copywriters" where they earn up to £350+ per hour, secure equity deals AND get to work when they want, where they want, and for who they want.
We don't do sleaze, cheese, or hyped-up claims.
You'll get a warts n' all look at the life of a coffee shop copywriter as you come along on your journey building a one-person laptop business, speaking to cool people, and trying to strike the balance between passion and profits.
Podcast Insights
Content Themes
Core topics include copywriting strategies, digital marketing trends, and the journey towards becoming a successful freelance professional. Episodes feature insights on high-ticket sales, the realities of freelancing, and lessons from entrepreneurs in the digital space. Specific discussions include maintaining relevance in copywriting and the impact of AI on marketing practices.
The #1 Podcast for all things copywriting, digital marketing and building a 100% freedom-focused business.
Since 2019, I’ve been helping regular folks become “coffee shop copywriters” where they earn up to £350+ per hour, secure equity deals AND get to work when they want, where they want, and for who they want.
We don’t do sleaze, cheese, or hyped-up claims.
You’ll get a warts n’ all look at the life of a coffee shop copywriter as you come along on your journey building a one-person laptop business, speaking to cool people, and trying to strike the balance between passion and profits.
In 2019, I launched the Freedom Kickstarter, a copywriting course that went on to make over £700,000 in
sales. More than half a million of that came organically, no fancy funnels, no tech wizardry, and no hypey marketing tactics that make you feel like you need a shower afterwards.
In this episode, I break down exactly how I did it step-by-step and how you can replicate the structure, whether you’re selling a course, service, or even physical products.
You’ll discover:
* The Offer Hook That Stood Out – Why “earn £350/hour” beat generic “learn copywriting” promises.
* The Unique Mechanism – How identifying 5 core pillars made the course different (without making anything up).
* 18 Months of Reciprocity – The value of emailing without selling… and why it made launch day a no-brainer for buyers.
* Building in Public – How showing behind-the-scenes stoked demand before the cart even opened.
* The Secondary Benefit Principle – Why adding a second aligned benefit can be the real sales driver.
* Risk Removal Done Right – The double guarantee that made saying “yes” feel safe.
* Post-Launch Momentum – Using student results to create FOMO for the next enrolment.
* Price Increases With Integrity – How structured launch phases encouraged early action (and built trust).
This isn’t theory, it’s the exact blueprint that turned a tiny 1,400-person email list into a multi–six-figure business.
If you want to see the actual emails that sold the course, stick around until the end, I’ll tell you how to get them.
Disclaimer
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