What is copywriting.. really?

In this solo episode, Mike breaks down what copywriting actually means, what makes great copy tick, and why the best copywriters in the world aren’t just writers… they’re psychologists, marketers, and storytellers.

You’ll learn the real skills behind persuasive writing, how to start building your own portfolio, and what separates high-earning copywriters from those who never get off the ground.

If you’ve ever wondered how words can make people click “buy now,” this episode is your crash course in understanding the art and business of copywriting.

What You’ll Learn:

* The simple definition of copywriting (and why most people overcomplicate it)

* How persuasion and psychology drive every great piece of copy

* The two main types of copywriting, and which one pays more

* Why clarity always beats cleverness

* The single most important skill every copywriter must master

* How top copywriters research their audience and uncover real pain points

* The power of structure and why frameworks like AIDA still work

5 practical techniques that instantly level up your writing:

1. Focus on benefits, not features
2. Use simple language
3. Add authentic social proof
4. Tackle objections directly
5. Be specific with proof and numbers

The 3 paths (and how to pick the right one) to start your career:

1. Agency
2. In-house,
3. Freelance

Key Takeaways:

* Copywriting isn’t about fancy words, it’s about human behaviour.

* The best copywriters are obsessed with research, not writing.

* Good copy connects, clarifies, and compels action.

* You don’t need a degree or experience, you need curiosity and consistency.

* The fastest way to learn copywriting? Write every day.

Resources & Links:

👉 Watch the free ABP Masterclass: https://www.thefreedomkickstarter.com/abp-masterclass

👉 Join the ABP Waitlist: https://www.thefreedomkickstarter.com/abp-waitlist