Not So Average
Not So Average
Podcast Description
"Not So Average" celebrates relatable success stories from everyday people proving you don’t need to be a billionaire or celebrity to be extraordinary. Hosted by start-up junky and world traveler Alistair Shipley, each episode dives into the journeys of community shakers—people redefining what success looks like through their unique paths. Through candid conversations and real insights, Not So Average reveals lessons, struggles, and triumphs, reminding us all that success is never one-size-fits-all. Let’s get into it!
Podcast Insights
Content Themes
The podcast focuses on themes of personal development, entrepreneurship, and community impact, with episodes that delve into topics like branding, leadership, purpose-driven business, and resilience. For instance, Aislinn Grant discusses her creative agency journey while navigating imposter syndrome, and David Cree reflects on his work with a social enterprise aimed at helping the homeless.
“Not So Average” celebrates relatable success stories from everyday people proving you don’t need to be a billionaire or celebrity to be extraordinary. Hosted by start-up junky and world traveler Alistair Shipley, each episode dives into the journeys of community shakers—people redefining what success looks like through their unique paths. Through candid conversations and real insights, Not So Average reveals lessons, struggles, and triumphs, reminding us all that success is never one-size-fits-all. Let’s get into it!
In this episode of Not So Avg, Isaac Bignell, owner of Say Cheese Fromagerie in Calgary’s Crossroads Market, shares how a simple cheese counter turned into a full community experience. From wheel openings and curated dinners to his tabloid-style print project The Daily Rind, Isaac has built more than a shop. He has created a gathering place where food, storytelling, and connection come together.
This conversation goes well beyond cheese. Isaac walks through the history of cheesemaking, tracing it back to Bedouin travel and early rennet discovery, while exploring the traditions and regions that continue to define the craft today.
🧀 What You’ll Hear in This Episode:
🌍 The global regions shaping great cheese today, from Quebec’s Eastern Townships to Italy, France, Switzerland, and Spain
🐑 A rare cheese called Rebel Historico, produced through nomadic valley herding and field production
🤝 Why building relationships with cheesemakers and experts matters more than chasing trends
🏡 How Say Cheese Fromagerie became a hub for community through events, storytelling, and shared meals
💡 Isaac’s perspective on leadership, mentorship, and what success actually looks like
For Isaac, success is not measured by scale. It is measured by happiness, treating people well, and building something that gives back, including raising more than $5,000 for food insecurity through his work in the community.
Show Notes:
Say Cheese Fromagerie
Website – https://saycheeseyyc.com/
Instagram – https://www.instagram.com/saycheeseyyc/
🎧 Listen now and discover how craft, curiosity, and community can turn something simple into something truly Not So Avg.
#NotSoAvg #IsaacBignell #SayCheeseFromagerie #CheeseCulture #CalgaryFoodScene #CraftFood #CommunityDriven #FoodStories #SmallBusinessLeadership #CrossroadsMarket
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