From varsity basketball courts to building brands across North America, Cameo Hanlon has never been afraid to go full tilt into her next chapter. In this episode of Not So Avg, she shares how the same mindset that fueled her in sport – resilience, discipline, and a healthy dose of stubbornness became the foundation for her life in entrepreneurship.

She takes us behind the scenes of Best Marketing Co., her creative agency built from scratch, and the creation of Bender Extender, a hangover supplement brand with personality. But this conversation is about more than business. It’s about the real work of choosing your own path, navigating the tension between ambition and lifestyle, and figuring it out one decision at a time.

What you’ll hear isn’t a polished highlight reel, it’s an honest reflection on:

🧠 The mindset shift from athlete to entrepreneur

🥴 What no one tells you about launching a supplement brand

🌵 Starting over in Arizona and finding rhythm across borders

📉 What to do when the plan changes

💬 The gap between what people see online and what’s really going on

If you’ve ever chased big goals, hit walls, or questioned if you’re doing it right, this one’s for you.

🎧 Tune in now and hear what it really takes to build bold when no one hands you the playbook.