Sell or Scale with John Bartlett
Sell or Scale with John Bartlett
Podcast Insights
Content Themes
The podcast focuses on the intersection of private equity and small business acquisitions, covering topics such as strategies for successful M&A, trends in home services, and innovative approaches to traditional industries. Episodes include discussions on HVAC and plumbing acquisitions, the importance of company culture during transactions, and strategies to scale small businesses for future exits.
Adam Rich and Lindsay Fulton from Rich Ideas reveal why most home service businesses struggle with marketing and what it takes to scale from $3M to $10M+. They break down the 3:1 ROI rule (every marketing dollar should generate $3 in revenue), why the $3M revenue mark is the sweet spot for investment, and the four essential documents every business needs. Most importantly, they explain why marketing is often blamed when the real problems are in sales and operations, and how to fix the disconnect. A must-listen for HVAC, plumbing, electrical, and home improvement company owners ready to grow strategically.
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