ChatGTM by Inc Tank GTM: Revolutionizing Restaurant Tech & Go-To-Market Strategies

ChatGTM by Inc Tank GTM: Revolutionizing Restaurant Tech & Go-To-Market Strategies
Podcast Description
Welcome to ChatGTM by Inc Tank GTM, where tech, strategy, and a dash of delightful chaos meet to transform the business world. Hosted by the unstoppable Michael Beck, an idea machine fueled by boundless energy (and probably way too much coffee), and the steady, thoughtful Chad Horn, the calm voice of reason who balances Michael's whirlwind brilliance, this podcast is a masterclass in cracking the codes of success.
Together, they bring a mix of abundant creativity and grounded insight, diving into the wildest ideas and most practical solutions shaping the future of startups, restaurants, and beyond. From AI-powered order systems to tech that transforms operations, Michael's energetic brainstorming meets Chad's strategic cool as they unravel the secrets to scaling businesses and breaking through barriers.
Featuring guests who are as bold and inventive as they are, ChatGTM is packed with visionary conversations, unexpected insights, and just enough mischief to keep things interesting. Whether you're a startup founder, a tech dreamer, or someone who just likes their podcasts with a touch of brilliance and chaos, ChatGTM will inspire, entertain, and maybe even spark your next big idea. Buckle up—it's equal parts innovation and adventure!
Podcast Insights
Content Themes
The podcast focuses on topics such as technology in the restaurant industry, financial management for operators, and advancements in network solutions. Episodes provide insights into specific examples like AI-driven order systems, innovative bookkeeping solutions from FIXE, and discussions on kitchen robotics, all aimed at unveiling practical approaches to modern business challenges.

Welcome to ChatGTM by Ink Tank GTM, where tech innovation, strategic clarity, and caffeine-fueled chaos collide.
Hosted by the dynamic duo of Michael Beck and Chad Horn, this isn’t just a podcast. It’s a pressure cooker for big ideas and practical genius. Michael is a human brainstorm in sneakers, equal parts espresso and electric current. Chad is the philosophical anchor, the strategist who makes sure the rocket ship remembers gravity.
They don’t just talk shop. They crack open the engine room of business, startups, restaurants, retail, all of it and tinker until it hums. From AI-powered ordering systems to the operational alchemy that turns good ideas into great companies, this is where high-octane vision meets real-world execution.
Guests? Imagine if Elon Musk and Anthony Bourdain had a dinner party. Bold thinkers, mad geniuses, and pragmatic disruptors drop in to turn conventional wisdom inside out with a wink and a war story.
If you’re a founder chasing scale, a builder breaking bottlenecks, or just someone who likes your insight with a twist of irreverence, ChatGTM isn’t just worth your time. It might rewire how you think.
Start with why. Scale with love. Finish with impact.
Subscribe Today!
In this episode of Chat GTM, Michael Beck and Chad Horn sit down with Peter Kellis, CEO and founder of Tray, a next-gen POS platform transforming the restaurant tech landscape.
Peter shares how Tray evolved from a simple app built to solve long bar lines into a scalable enterprise-grade POS trusted by IHOP and other national brands. Learn how Tray:
Reuses legacy hardware with Android OS
Offers unmatched flexibility for enterprise brands
Supports voice ordering, AI-powered development, and hybrid self-service experiences
Plus, Peter dives into the power of AI in product development, customer data strategies, and what makes a “best-of-breed” brand stand out.
Whether you’re in restaurant tech, POS evaluation, or just love smart innovation — this episode is packed with insights!
📌 Connect with Peter Kellis & Tray
🔗 Peter Kellis LinkedIn: https://www.linkedin.com/in/peterkellis/
🔗 Learn more about Tray: https://tray.com/
🔗 Tray LinkedIn: https://www.linkedin.com/company/tray-pos/
Enjoyed the episode? Be sure to like, subscribe, and share it with a friend who might find it helpful!

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.