Fractional Marketing Advantage with Chantel Soumis
Fractional Marketing Advantage with Chantel Soumis
Podcast Description
Welcome to The Fractional Marketing Advantage, where we dive deep into the marketing world and explore the unique roles of a Fractional Marketing with host Chantel Soumis. Join Chantel as she discusses the latest trends, best practices, and real-world strategies to help you grow your business. Whether you're a seasoned marketer or a business owner looking to level up your marketing game, this show is for you.
Podcast Insights
Content Themes
This podcast covers various themes within the marketing sphere, including personal growth, team dynamics, and effective communication strategies. For instance, episodes discuss integrating assessments to unlock team potential and enhancing marketing strategies, as seen in the episode featuring Jamie White which focuses on the importance of inner work and the use of vision boards for team alignment.
Welcome to The Fractional Marketing Advantage, where we dive deep into the marketing world and explore the unique roles of a Fractional Marketing with host Chantel Soumis. Join Chantel as she discusses the latest trends, best practices, and real-world strategies to help you grow your business. Whether you’re a seasoned marketer or a business owner looking to level up your marketing game, this show is for you.
Summary
In this engaging conversation, Ingrid Schneider, a franchising expert and CEO of Stay In Your Lane, shares her unique journey through various industries, emphasizing the importance of relationships, empathy, and authenticity in business. She discusses the challenges of franchising, the misconceptions founders often have, and the balance between consistency and creativity in branding. Ingrid also highlights the significance of emotional intelligence in brand development and the need for continuous evaluation of brand messaging. Ultimately, she expresses her desire to build a legacy of kindness and support for others in her professional endeavors.
Takeaways
- Ingrid emphasizes the importance of long-term, redemptive relationships in business.
- Her diverse career has taught her empathy, kindness, and courage.
- Authenticity is crucial in branding and leadership.
- Franchising is often more challenging than founders expect.
- Consistency in branding calms the nervous system of franchisees.
- An irresistible franchise brand should embody kindness and emotional intelligence.
- Crafting a memorable founder story is essential for brand connection.
- Brands should be evaluated regularly to ensure they align with their mission and vision.
- Emotional intelligence plays a vital role in understanding consumer behavior.
- Ingrid's legacy goal is to be remembered for her kindness and support for others.
Thanks for joining us on this episode of The Fractional Marketing Advantage. If you enjoyed this episode, please be sure to like, share, and subscribe. And don't forget to leave us a review. Let's connect on social media and continue the conversation. Until next time, keep innovating and growing your business.
”Ready to take your marketing to the next level? Book a consultation with Chantel today.”
https://www.linkedin.com/in/chantelsoumis/
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