Founders-Meeting
Founders-Meeting
Podcast Description
This is the Founders-Meeting podcast—your Monday morning "snack" to kickstart the week with positivity, innovative thinking, and entrepreneurial drive. Every week, we dive into the minds of founders from around the globe, uncovering the strategies and stories behind their biggest wins and toughest challenges.
Whether you're just starting out or scaling to new heights, this podcast is your weekly dose of motivation and insight.
Hosted by Helga Osk Hlynsdottir, Spiritual Leader and co-founder of SERIOUS.BUSINESS, with over a decade of experience in building stronger teams, driving business growth, and crafting premium brands.
Tune in every Monday for fresh inspiration—subscribe now and get inspired by your new favourite entrepreneurs.
Podcast Insights
Content Themes
The podcast centers on entrepreneurship, innovation, and personal growth, featuring episodes that explore various topics like sustainability in fashion, technology's role in household dynamics, and breaking societal taboos in wellness. For instance, episodes delve into 3D audio's transformative potential in healthcare and the importance of gender equality in business funding.
This is the Founders-Meeting podcast—your Monday morning “snack” to kickstart the week with positivity, innovative thinking, and entrepreneurial drive. Every week, we dive into the minds of founders from around the globe, uncovering the strategies and stories behind their biggest wins and toughest challenges.
Whether you’re just starting out or scaling to new heights, this podcast is your weekly dose of motivation and insight.
Hosted by Helga Osk Hlynsdottir, Spiritual Leader and co-founder of SERIOUS.BUSINESS, with over a decade of experience in building stronger teams, driving business growth, and crafting premium brands.
Tune in every Monday for fresh inspiration—subscribe now and get inspired by your new favourite entrepreneurs.
🎙️ The Power of Creativity in Entrepreneurship with Aaron Winfield
How do you transform creativity into a business engine—while staying true to your passions and mental well-being?
In this episode, we sit down with Aaron Winfield—serial entrepreneur, musician, and founder of Velvet Cake and Morning Sloth. From his early days in Nebraska to shaping ventures at the intersection of music discovery, technology, and human connection, Aaron’s journey is a testament to the power of creativity in both personal growth and entrepreneurship.
Through our conversation, Aaron opens up about the lessons learned from building startups, the art of strategic partnerships, and why simplicity and humility matter in business. We explore how embracing weirdness, staying adaptable, and creating something new each day can unlock fulfilment and innovation.
Whether you’re a founder, artist, or simply someone navigating the balance between passion and practicality, this episode will inspire you to reframe creativity as your most valuable entrepreneurial asset.
🔑 In this episode, we talk about:
- Childhood influences that shaped Aaron’s creative mindset
- How Velvet Cake and Morning Sloth were born from music discovery and curiosity
- The role of creativity in mental health and personal fulfillment
- Why simplicity is key to clarity and execution in startups
- Building strong partnerships with a give-first mentality
- Navigating contracts, trust, and collaboration with giants like SoundCloud
- Balancing passion and business realities with humility and adaptability
- The future of creativity in an AI-driven world
🧠 Key Takeaways:
- “Simplicity is key in business.” Clarity leads to better execution.
- Creativity isn’t optional—it’s essential for fulfillment and resilience.
- A give-first mindset fosters stronger communities and partnerships.
- Embracing your uniqueness can lead to unexpected beauty and opportunity.
- Building a personal brand is more important than ever in the digital age.
- True strategic collaborations are aligned in vision and mutually beneficial.
📍 Chapter Highlights:
00:00 – Introduction and setup
05:07 – Creative aspirations and new beginnings
12:25 – The power of words, names, and personal branding
19:22 – Early years of entrepreneurship
26:31 – Musical foundations and creative influences
33:07 – The journey to Velvet Cake
50:11 – Navigating partnerships and challenges
58:38 – Strategic collaborations and lessons from SoundCloud
01:04:53 – Why creativity matters in business
01:15:56 – The birth of Morning Sloth
01:26:11 – Balancing passion with business reality
01:27:31 – Investing insights and founder lessons
🔗 Links & Resources:
🌍 Velvet Cake → velvetcake.com
🌞 Morning Sloth → morningsloth.com
🎶 Music Everywhere IO
🎧 SoundCloud → soundcloud.com
🧡 Why You’ll Love This Episode:
This conversation is a reminder that creativity is not just artistic—it’s strategic, emotional, and deeply human. Aaron shows us how to balance the pursuit of passion with the realities of building companies, and how embracing creativity can enrich both our businesses and our lives.
📣 Connect with Us:
This podcast is brought to you by SERIOUS.BUSINESS.
If you’re scaling fast but your messaging, your story, your brand haven’t caught up—let’s fix that 👇🏻
- 👉 Apply for your FREE Brand Masterplan 🦄
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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