Founders Meeting | Benjamin / Every: Reviving Shared Mealtimes Through Plant-Based Innovation

What if frozen food wasn’t a compromise — but the future of healthy, sustainable eating?

In this Founders Meeting episode, we sit down with Benjamin, co-founder of Every, a Berlin-based company redefining convenient food with chef-crafted, plant-based frozen meals. Every isn’t just building a food brand — they’re rebuilding trust in the frozen aisle.

Benjamin shares the journey of starting Every with his lifelong friend Casimir, the challenges of sourcing high-quality ingredients, and how shock-freezing technology preserves nutrients, flavour, and integrity. We explore how transparency, sustainability, and shared mealtimes sit at the heart of their mission — and why frozen food deserves a rebrand.

This conversation goes beyond product. It’s about culture, connection, and building a food company rooted in values.

🔑 In this episode, we talk about:

Why Every exists — and the problem with modern convenience food

The cultural importance of shared mealtimes

Building a plant-based brand for everyone, not just vegans

The sourcing challenges within the food industry

How shock freezing preserves nutrients and reduces waste

Transparency in packaging and building consumer trust

Launching a company with a lifelong friend

Financing and early-stage decisions

Community-driven growth and customer feedback

Reframing frozen food as premium, sustainable, and delicious

🧠 Key Takeaways:

Healthy eating should be effortless and enjoyable.

Shared mealtimes foster connection in a fast-paced world.

Shock freezing locks in nutrients and quality.

Transparency builds trust in a sceptical food market.

Plant-based food can appeal to a broad, mainstream audience.

Building a business with a friend requires clarity and shared values.

Sustainability and quality sourcing are long-term competitive advantages.

Community engagement strengthens both brand and product.

💬 Sound Bites:

“The future of frozen food is sustainability.”

“Shared mealtimes foster connections.”

“Trust in the food industry is essential.”

“Healthy eating should never feel like a compromise.”

📍 Chapter Highlights:

00:00 – Introduction to Every and Its Mission

02:21 – Healthy Eating & Convenience

05:23 – Childhood Influences and Food Heritage

08:04 – Starting Every

11:10 – Sourcing & Sustainability

14:17 – Packaging & Direct-to-Consumer Strategy

17:02 – Shock Freezing Explained

20:18 – Challenges in Frozen Goods

23:01 – The Future of Frozen Food

26:06 – Plant-Based Market Perceptions

29:14 – Building a Company with a Friend

48:52 – Early Challenges & Decisions

50:41 – Financing the Journey

51:44 – Strategic Partnerships

55:04 – Shared Values

55:54 – Branding Evolution

01:07:36 – Core Market Focus

01:09:39 – Customer Education

01:20:07 – Shared Mealtimes

01:24:16 – Community Engagement

🔗 Links & Resources:

🥦 Every → https://every-foods.com/

📍 Berlin, Germany

🧡 Why You’ll Love This Episode:

If you’re building a mission-driven brand — especially in a competitive, trust-sensitive industry — this episode is packed with insights. Benjamin shares what it really takes to challenge category assumptions, build with integrity, and create a product that aligns convenience with quality. It’s a powerful reminder that food isn’t just fuel — it’s culture, connection, and community.

📣 Connect with Us:

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