CMO Therapy
CMO Therapy
Podcast Description
This is CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park.
In each episode we dive headfirst into the world of B2B marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.
Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on!
If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us!
Music by Filo Starquez
Podcast Insights
Content Themes
The podcast covers a variety of B2B marketing topics, including the impact of AI on marketing strategies, the synergy between sales and marketing, and the importance of flexible marketing strategies. Example episodes include tackling AI implementation in marketing, aligning sales and marketing teams for revenue growth, and managing marketing agility in a fast-paced environment.
Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.
Look, the title might include the word therapy, but we’re not just talking about challenges-we’re tackling them head on!
If you’re a chief marketing officer or a marketing lead, looking to up your game, then I’m so glad you’ve found us!
Music by Filo Starquez
Being a marketing leader in a big brand is one thing… but stepping into a startup? That’s a completely different sport. In this episode of CMO Therapy, Lucy is joined by Sharon Hergarty, who’s done both – from global giants like Samsung and the BBC to getting properly hands-on as a fractional CMO in a startup where you’re essentially the entire marketing function.
Together they unpack what actually transfers (the principles), what needs to be unlearned (hello, endless process and over-engineering) and why decision-making suddenly feels a lot more personal when there’s nowhere to hide. They also get into the reality of building without infrastructure, staying focused when everything feels urgent and how your network becomes your secret weapon when the “team” is… well… you.
As Sharon puts it,“You can’t optimise yourself into oblivion… sometimes you’ve just got to try stuff and see what happens.”
If you’re navigating the shift between big brand muscle and startup hustle, this episode is packed with honest, practical insights you’ll actually use.
Music clip by Filo Starquez, Divergence
Disclaimer
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