CMO Therapy
CMO Therapy
Podcast Description
This is CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park.
In each episode we dive headfirst into the world of B2B marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.
Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on!
If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us!
Music by Filo Starquez
Podcast Insights
Content Themes
The podcast covers a variety of B2B marketing topics, including the impact of AI on marketing strategies, the synergy between sales and marketing, and the importance of flexible marketing strategies. Example episodes include tackling AI implementation in marketing, aligning sales and marketing teams for revenue growth, and managing marketing agility in a fast-paced environment.
Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.
Look, the title might include the word therapy, but we’re not just talking about challenges-we’re tackling them head on!
If you’re a chief marketing officer or a marketing lead, looking to up your game, then I’m so glad you’ve found us!
Music by Filo Starquez
Ever said the word “brand” in a meeting and watched half the room mentally clock off?
In this episode of CMO Therapy, Lucy is joined by Roger Binks, MD and Chief Commercial Officer at Canny Payments, to talk about building a brand that punches way above its weight and getting the whole business on board.
Roger’s first trick? Stop calling it brand. Call it a revenue system. We get into why tech companies obsess over features when buyers just want a problem solved, why your engineers are designing your brand whether they know it or not and how to tie it all back to revenue so finance stops calling it a nice-to-have.
We also chat about that magic “you’re everywhere!” moment, why you need to hold your nerve and stop changing the message and how a kill list keeps you sane when everyone wants a piece of marketing.
As Roger puts it: “Brand is how we turn product and sales effort into repeatable, low-risk revenue.”
Grab a coffee and press play.
Music clip by Filo Starquez, Divergence
Disclaimer
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