CMO Therapy
CMO Therapy
Podcast Description
This is CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park.
In each episode we dive headfirst into the world of B2B marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.
Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on!
If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us!
Music by Filo Starquez
Podcast Insights
Content Themes
The podcast covers a variety of B2B marketing topics, including the impact of AI on marketing strategies, the synergy between sales and marketing, and the importance of flexible marketing strategies. Example episodes include tackling AI implementation in marketing, aligning sales and marketing teams for revenue growth, and managing marketing agility in a fast-paced environment.
Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.
Look, the title might include the word therapy, but we’re not just talking about challenges-we’re tackling them head on!
If you’re a chief marketing officer or a marketing lead, looking to up your game, then I’m so glad you’ve found us!
Music by Filo Starquez
Everyone wants leads yesterday. But what if the real magic is in the ”boring” stuff you do today?
In this episode of CMO Therapy, Lucy sits down with Ben Robinson, former CMO at Temenos (where he grew the Temenos Marketplace from something small into one of fintech's biggest marketplaces) and now a VC investing in B2B fintechs. Ben's big idea is that marketing works like compound interest. The work builds and builds until people start saying ”wow, you're everywhere.”
We get into deal-based marketing and how a tiny team can look far bigger in enterprise sales. We also cover why marketing doesn't stop at the lead and how to keep impatient founders on board while the compounding kicks in. Plus Ben shares a slightly spicy take for a CMO podcast: do you even need to hire a CMO yet?
As Ben puts it: ”If you just do activation all the time, you don't have that goodwill to draw on. At some point you have to refill the well.”
If your CEO keeps chanting ”leads, leads, leads,” this one's your therapy session.
Disclaimer
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