CMO Therapy
CMO Therapy
Podcast Description
This is CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park.
In each episode we dive headfirst into the world of B2B marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.
Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on!
If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us!
Music by Filo Starquez
Podcast Insights
Content Themes
The podcast covers a variety of B2B marketing topics, including the impact of AI on marketing strategies, the synergy between sales and marketing, and the importance of flexible marketing strategies. Example episodes include tackling AI implementation in marketing, aligning sales and marketing teams for revenue growth, and managing marketing agility in a fast-paced environment.
Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.
Look, the title might include the word therapy, but we’re not just talking about challenges-we’re tackling them head on!
If you’re a chief marketing officer or a marketing lead, looking to up your game, then I’m so glad you’ve found us!
Music by Filo Starquez
In this episode of CMO Therapy, Lucy is joined by Lucas Bergmans (ex Wise, Moneysupermarket, Cazoo, Heineken, Britvic) to get into one of the most important and most misunderstood relationships in B2B marketing: the one between the CMO and the founder or CEO. It can be energising, messy, brilliant and maddening in equal measure and when it works, it changes everything.
Together, they unpack the patterns marketing leaders come up against time and time again in founder-led businesses: big vision, strong opinions, fast decisions, deep customer instinct and the occasional tension over who really knows best when it comes to marketing. They talk about how trust gets built, how CMOs can bring structure without killing momentum, when to challenge, when to lean in and why credibility at the top comes from commercial thinking, customer understanding and evidence, not just good ideas.
As Lucas says, “data takes opinions off the table” and in these relationships, that matters. Because the fastest way to move from friction to progress is getting out of opinion tennis and into something real.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.