The Entrepreneur's Blueprint
The Entrepreneur's Blueprint
Podcast Description
Are you an aspiring entrepreneur or a business owner looking for inspiration? Join Courtney Cook on The Entrepreneur's Blueprint as she dives into the stories of passionate entrepreneurs and small business owners. Discover what sparked their entrepreneurial journey, the challenges they faced, and how they stay motivated through it all. Whether you're just starting out or already managing your own business, this podcast reveals that entrepreneurship is more attainable than it appears, while offering moments of connection for those already on the journey.
Podcast Insights
Content Themes
The podcast focuses on entrepreneurship, wellness, financial literacy, and business growth, featuring episodes like the journey of Meredyth Fletcher in whole-body healing, the entrepreneurial lessons from the host's parents, and the evolution of Jacob and Christin Willis from photographers to supplement entrepreneurs. Key areas covered include personal resilience, navigating challenges of business ownership, and strategies for financial empowerment.
Are you an aspiring entrepreneur or a business owner looking for inspiration? Join Courtney Cook on The Entrepreneur’s Blueprint as she dives into the stories of passionate entrepreneurs and small business owners. Discover what sparked their entrepreneurial journey, the challenges they faced, and how they stay motivated through it all. Whether you’re just starting out or already managing your own business, this podcast reveals that entrepreneurship is more attainable than it appears, while offering moments of connection for those already on the journey.
Mike Farag did not set out to run a marketing agency. He was 30, newly divorced, jobless, and on a mission trip to Haiti when a kid named Daniel changed the trajectory of his life. That moment, and the obedience that followed, became the foundation for Fervor, a Kansas City agency that has now served nearly 1,000 faith-led organizations.
In this episode, Mike and Courtney get into the operational reality of running a mission-driven agency, including what it actually takes to build a niche, what happens when clients graduate out of your services, and why the marketing in the pro-life and nonprofit space has been, in Mike’s words, absolutely horrid.
They also talk through what Mike calls the agency swings, the unpredictable revenue and client cycles that can steal your focus for a whole quarter, and what he has learned after 17 years about how to weather them without pulling everything back in and going it alone.
What you will hear in this episode:
The three-question marketing framework from his book Marketing with Fervor: who’s it for, what are you going to tell them, how do you get more of the right ones.
Why Mike gave away the framework in a book instead of keeping it as proprietary agency strategy.
The Two Lines Pregnancy Clinic case study, including 40% donor growth and more than doubling clinic volume in 15 months, and what made that possible.
Why Fervor intentionally builds clients toward graduation rather than long-term dependency on the agency.
Resources and Links:
Fervor: www.createfervor.com
The Bonhoeffer (event space in Kansas City): www.thebonhoeffer.com
Marketing with Fervor by Mike Farag (available wherever books are sold)
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikefarag/
Monarch COO: www.monarchcoo.com
Follow Courtney on Instagram: @monarch_coo
Monarch COO Inquiry Form
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