On Scope: The Marketing Podcast
On Scope: The Marketing Podcast
Podcast Description
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
Podcast Insights
Content Themes
The podcast explores critical marketing topics such as data-driven insights, innovation strategies, and industry trends. Examples include episodes featuring Mastercard's Raja Rajamannar discussing operational shifts from data to insights and Bob Liodice addressing complex measurement challenges within the industry. Focus areas also include the impact of current political climates on marketing practices and the responsible use of AI.
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
With the 2026 FIFA World Cup ready to kick off, brands are gearing up for one of the most anticipated marketing opportunities of the year. But with activations ranging from out-of-home display to IRL activations, measuring the success of these branded efforts will be a challenge. That’s where Greg Joseph, VP of inventory development at StackAdapt, comes in.
On this bonus episode of On Scope, Greg joins host Mike Berberich to discuss how marketers are fully leveraging the unprecedented scale, energy, and geographic distribution of the tournament. Together, the duo cover:
– Best practices for brand marketers to determine which markets they should target and which might not be worth the investment.
– How to maximize brand impact when there are so many different markets and competing cultural norms converging for the World Cup.
– Broad approaches brand marketers should consider to layer over top their more localized activations.
Listeners will learn how brands can move beyond traditional broadcast thinking and instead embrace omnichannel, programmatic approaches that connect with consumers throughout their real, physical, and digital journeys, whether the target audience is from commuting and attending a match, watching on TV, or both.
Have a topic or guest suggestion for On Scope? Let us know by emailing us at [email protected].
Disclaimer
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