On Scope: The Marketing Podcast
On Scope: The Marketing Podcast
Podcast Description
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
Podcast Insights
Content Themes
The podcast explores critical marketing topics such as data-driven insights, innovation strategies, and industry trends. Examples include episodes featuring Mastercard's Raja Rajamannar discussing operational shifts from data to insights and Bob Liodice addressing complex measurement challenges within the industry. Focus areas also include the impact of current political climates on marketing practices and the responsible use of AI.
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
Michele Evans is the artificial intelligence (AI) advisor to the stars. In her role as the founder and CEO of NxtWaves, Michele helps CEOs and leadership teams navigate the era of AI with clarity, confidence, and momentum, helping them discover practical, non-technical methods for adopting AI across their organizations without hype, fear, or unnecessary complexity. This position gives her an unvarnished view of how business leaders really feel about this emerging technology.
On this episode of On Scope, Michele joins host Mike Berberich to share what business leaders are saying about AI behind closed doors. Together, Mike and Michele discuss:
- What CEOs and other business leaders are consistently getting wrong about AI readiness
- The role that frontline managers can play in developing organizational trust in AI
- The one thing no marketer should do when it comes to AI
On a brand new segment called “The Winner’s Circle,” Mike and show producer Ryan Dinger break down the case study for Sensodyne’s “Sensory Overload” campaign, which was the Best in Show Winner at the 2026 ANA REGGIE Awards. Mike and Ryan discuss the details of the campaign and share the reasons they think it was chosen to win the top award at this year’s REGGIEs. To check out all 60 case studies on the 2026 REGGIE Award winners, you can visit us here.
Whether you’re looking to better implement AI at your organization, craft an award-winning marketing campaign, or solve a different marketing challenge altogether, you can find the know-how you need to get it done at an ANA National Industry Conference. These premier events are where the industry’s sharpest marketers compare notes, set standards, and pressure-test what’s next. Attend the 2026 Masters of Marketing Conference, presented by Havas and taking place October 20-23 in Orlando, Fla., and you’ll hear from leaders at Coca-Cola, LEGO, P&G, Rivian, Harley-Davidson, and Manscaped. To check out the full lineup of upcoming National Industry Conferences, visit us at www.ana.net/events.
Disclaimer
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