On Scope: The Marketing Podcast
On Scope: The Marketing Podcast
Podcast Description
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
Podcast Insights
Content Themes
The podcast explores critical marketing topics such as data-driven insights, innovation strategies, and industry trends. Examples include episodes featuring Mastercard's Raja Rajamannar discussing operational shifts from data to insights and Bob Liodice addressing complex measurement challenges within the industry. Focus areas also include the impact of current political climates on marketing practices and the responsible use of AI.
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
How do brands reconcile their sustainability pledges with the rapid acceleration of artificial intelligence (AI), a technology that comes with a set of valid ecological concerns? That was the core question the On Scope team set out to answer when it sat down with Manoj Saxena, founder of the Responsible AI Institute, for a frank and insightful conversation on LinkedIn Live.
On this bonus episode of On Scope, host Mike Berberich and Saxena covered a wealth of valuable topics, including:
- Why so many businesses seemed to get caught up in the AI hype cycle without considering all the effects of the technology
- How brands with sustainability pledges should think about scaling AI and the safeguards they might put in place to ensure they uphold their commitments
- What Saxena means when he refers to AI as “alien intelligence”
Listeners will come away with key advice and action steps to implement AI responsibly, while also ensuring they don’t let the benefits of this emergent technology pass them by.
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