On Scope: The Marketing Podcast
On Scope: The Marketing Podcast
Podcast Description
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
Podcast Insights
Content Themes
The podcast explores critical marketing topics such as data-driven insights, innovation strategies, and industry trends. Examples include episodes featuring Mastercard's Raja Rajamannar discussing operational shifts from data to insights and Bob Liodice addressing complex measurement challenges within the industry. Focus areas also include the impact of current political climates on marketing practices and the responsible use of AI.
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
As a former investment banker, Rose Jia knows a thing or two about what it takes to sell finance-minded executives on marketing ideas. Now serving as Amazon Prime Video’s Head of Customer Lifecycle, she spends her days relentlessly driving transformation and customer growth. She joined the On Scope podcast to share her thoughts on what marketers can do to make their practice an indispensable aspect of the business model to those who matter most — the people writing the checks. In conversation with host Mike Berberich, Rose covered her “Renaissance Marketer’s Mindset” framework, why economic downturns are the perfect time to go big on brand, and her best advice for marketers to implement an entrepreneurial mindset throughout their organization.
On “This Week in ANA Magazine,” editor Matthew Schwartz previewed a new story on how the growing influence of — well — influencers is causing waves in the commercial ad production space, ushering in a new era of content-first video shoots.
Are you looking to get skibidi rizz — whatever that means — with your brand’s digital and social media marketing this year? Then you’ll want to check out the 2025 ANA Digital & Social Media Marketing Conference, sponsored by TikTok. Check out the full agenda and save your spot now by visiting www.ana.net/2025digital.
The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at [email protected].
And check out Rose’s book, The Renaissance Marketer’s Shortcut to Get Finance to Say ‘Yes, And’ here.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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