On Scope: The Marketing Podcast
On Scope: The Marketing Podcast
Podcast Description
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
Podcast Insights
Content Themes
The podcast explores critical marketing topics such as data-driven insights, innovation strategies, and industry trends. Examples include episodes featuring Mastercard's Raja Rajamannar discussing operational shifts from data to insights and Bob Liodice addressing complex measurement challenges within the industry. Focus areas also include the impact of current political climates on marketing practices and the responsible use of AI.
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
As the founder and CEO of We First — a brand consultancy specializing in the strategy and storytelling of purpose and focused on creating sustained business values for companies — Simon Mainwaring has always had one of the longest views in the room. For years, he has wondered why business leaders remain so inert when it comes to addressing the biggest challenges facing modern society, watching them suffer in private while pretending business as usual is okay in public.
On this episode of On Scope, he joins host Mike Berberich to discuss how we arrived at a critical moment in our history. The duo covers what true business leadership looks like in 2025, what the long-term consequences of abdicating the reins of marketing to technology might be, and how our industry can move forward focused on the “We” in a world that continues to reward callous individualism.
On “Marketing News You Might Have Missed,” Mike and show producer Ryan Dinger discuss a new research report that revealed how creative industries — including marketing — are undervaluing neurodivergent talent, putting long-term business growth in peril.
If Simon’s call for courageous leadership sparked something in you, it’s time to channel it. Get started by signing up for the ANA’s Personal Branding for Marketers Virtual Workshop, taking place on September 4, 2025. Learn how to build a personal brand that commands trust, fuels opportunity, and differentiates you in a noisy market. Learn more and register by visiting www.ana.net/personalbrandworkshop.
Have a great idea for a topic or guest you’d like to see On Scope? Tell us about know by emailing us at [email protected].
To learn more about We First visit wefirstbranding.com.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.