On Scope: The Marketing Podcast
On Scope: The Marketing Podcast
Podcast Description
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
Podcast Insights
Content Themes
The podcast explores critical marketing topics such as data-driven insights, innovation strategies, and industry trends. Examples include episodes featuring Mastercard's Raja Rajamannar discussing operational shifts from data to insights and Bob Liodice addressing complex measurement challenges within the industry. Focus areas also include the impact of current political climates on marketing practices and the responsible use of AI.
On Scope is the official podcast of the ANA, an association serving the marketing needs of more than 50,000 brands that collectively invest more than $400 billion in marketing and advertising annually. The show is the most authoritative and thought-provoking podcast available on marketing. You’ll hear candid conversations with some of marketing’s smartest and most influential leaders, on topics that matter most to you.
The rise in use and importance of first-party data has made data clean rooms a true marketing imperative. On this episode of On Scope, Devon DeBlasio, VP of product at InfoSum, joined host Mike Berberich to cover this increasingly important technology, outlining what data clean rooms are and what their ideal state looks like. The pair covered the necessary mental approach for companies deciding how to leverage clean rooms, what partner collaboration might look like, case studies from brands who have used clean rooms with great success, and key watchouts for marketers.
On Marketing News You Might Have Missed, Mike and show producer Ryan Dinger discussed an interesting filing in which CPG giant Coca-Cola indicated that the company is between a rock and a hard place when it comes to DEI rollbacks, caught between knowing that eliminating these programs will negatively affect its business but also not wanting to reap the wrath of the current administration by failing to comply with new recommendations.
Download the ANA’s Ultimate Playbook for Data Clean Rooms and find more information on responsible data use that drives growth while protecting consumer privacy at ana.net/data.
The On Scope team would love to hear from you! If you have a topic or guest idea for the show, you can email us at
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Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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