Most Christian entrepreneurs say they hate cold calling. They say it feels awkward. Pushy. Maybe even a little manipulative.

So they avoid it.

But what if the real issue isn’t cold calling at all? What if the discomfort is revealing something deeper about how many faith-driven entrepreneurs see their role in the marketplace?

In this episode of The Estherpreneur Podcast, I explore a question that may challenge the way you think about outreach, sales, and even calling.

Somewhere along the way, many believers began assuming that being authentic means waiting to be discovered. But what if that assumption is costing more than we realize? What if the conversations we avoid are connected to the very people we’re called to serve?

This episode opens a deeper conversation about initiative, stewardship, and the tension many Christian founders feel when faith and business growth collide. This perspective will shift the way you see sales, service, and your assignment in the marketplace.

Because sometimes the thing we resist the most… is the doorway to the people we’re meant to reach.

If you’re a CEO, consultant, or founder who wants to grow your business without compromising your faith, integrity, or calling, this episode will challenge the way you think about sales—and the role you play in the marketplace! 

The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it’s your structure, your clarity, or your capacity, this show helps you identify what’s off and what to focus on next.

Hosted by Edna Harding, author of “The Ugly Side of Sales 2.0” and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment.

📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSION
When you purchase “The Ugly Side of Sales 2.0,” you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)!

During this focused session, we’ll examine:
✅ Your current sales structure
✅ Strategic adjustments to increase conversions
✅ How to align your systems with your God-given assignment

👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/

🎯 TAKE THE FREE GROWTH AUDIT:
Discover what’s actually misaligned in your business in 3 minutes.
👉 https://www.favorandwealth.com/no-to-known-growth-audit/

🔗 JOIN IGNITE BIZ COMMUNITY:
Free business directory for entrepreneurs and service-based businesses.
👉 https://www.ignitebizcommunity.com/

Connect with Edna:
LinkedIn: https://www.linkedin.com/in/ednaharding/
Website: favorandwealth.com

📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops!
👉 ednaharding.com

• (00:00) – “Practical Sales Wisdom Nuggets”
• (03:47) – “Cold Calling as Outreach”
• (07:26) – “Serve, Don’t Script, Add Value”
• (10:19) – “Expert Prospecting and Genuine Connections”
• (14:03) – “Targeted Outreach Through Research”
• (17:17) – “Ask, Don’t Pitch Conversations”
• (20:07) – “Effective Questions for Cold Calls”
• (25:20) – “Outsource Prospecting Services Offered”
• (26:32) – “Here I Am, Send Me”