Dark Horse Entrepreneur
Podcast Description:
The Dark Horse Entrepreneur, where being a busy parent isn't your limitation - it's your superpower. I'm Tracy Brinkmann, and this isn't your typical "hustle harder" podcast. This is for parents entrepreneurs who refuse to choose between bedtime stories and business dreams.
Every episode delivers actionable strategies for turning your limited time into unlimited potential. From digital marketing and side hustles to online courses and passive income - we're here to help you build an empire between soccer practice and science projects.
Because we Dark Horses don't wait for perfect timing - we create it. Ready to defy the odds? Let's run this race together.
Topic Category:
Business, Education
Topic Sub-Category:
Courses, Entrepreneurship, How To, Marketing, Self-Improvement
Additional Insights:
What if I told you that being a busy parent is actually your secret weapon for entrepreneurial success? I'm Tracy Brinkmann, founder of Dark Horse Entrepreneur, where we help hardworking parents transform their limited time into thriving online businesses.
Look, I've been there - navigating the ups and downs of building a business while balancing family life. That's why I've created practical, proven strategies that work within the constraints of a parent's schedule. Whether you're dreaming of escaping the 9-to-5 grind or building a legacy for your family, we provide the roadmap, tools, and support you need.
Through our podcast, courses, and community, we're showing parents how to turn their expertise into profit without sacrificing family time. Because being a dark horse isn't about having advantages - it's about creating them.
Ready to transform your parenting skills into business success?
Podcast Stats:
Recent Episode Notes:
EP 500 - 500 Episodes of Digital Marketing Success: From Side Hustle Podcast to Parent Empire Builder
Summary:
Celebrate 500 episodes of transformation and discover how the Dark Horse Entrepreneur podcast evolved from general business advice to becoming the leading voice in parent digital entrepreneurship. Learn key insights from 200 guest interviews, proven frameworks for parent entrepreneurs, and valuable lessons about building digital businesses while raising a family. Perfect for busy parents ready to turn limited time into unlimited potential.
Booking Info:
reach out to me on FB or via my email: [email protected] (FYI I am usually booked out months in advance)
For hardworking parents seeking side hustles & yearning for the freedom & fulfillment of the digital nomad life. Every week, we dive into the exciting world of side hustles, breaking down flexible and profitable opportunities, and digital marketing strategies, designed for parents navigating family expenses, childcare, and the persistent crunch for time.
I am committed to equipping parents with smart strategies to boost their income, regain control over their schedules, and build a life that aligns with their dreams and aspirations. Moreover, this podcast is about more than financial independence—it’s about forging a legacy of resilience, creativity, and entrepreneurial spirit for our children to emulate.
Join us on this transformative journey and learn how to balance parenting with entrepreneurship. Because being a great parent and a successful digital nomad isn’t a trade-off—it’s the perfect blend for an enriched life. Tune in to The Dark Horse Entrepreneur and discover how parents like you are pioneering the path to financial freedom and personal fulfillment.
The Side Hustle podcast for parental solopreneurs! Yes those aspiring digital marketers, entrepreneurs, and ambitious digital nomads seeking to escape the 9 to 5 and build a thriving online business. If you’re looking for work from home opportunities, passive income ideas, or innovative business ideas, you’ve come to the right place!
Listen to The Dark Horse Entrepreneur podcast, where we explore the ins and outs of digital marketing, including social media marketing, email marketing, and content marketing, all aimed at helping you make money online. Discover essential digital marketing tutorials and learn from industry experts as they share their knowledge and experience on topics like entrepreneurship, work from home opportunities, and effective side hustles.
Whether you’re new to the world of digital marketing or struggling with technology, procrastination, or imposter syndrome, our podcast offers practical advice and strategies to overcome these obstacles and achieve success. Don’t miss out on valuable tips, tricks, and insider secrets shared by experts in the industry.
Tune in now, and take the first step towards becoming a successful digital nomad, mastering the art of making money online, and finally quitting your job to pursue your entrepreneurial dreams. Ready to dive into the world of digital marketing and side hustles? Subscribe NOW! We are talking about Digital Marketing / Entrepreneurship / Business tips and advice in the spirit of Tim Ferris, Garry Vaynerchuk, Ed Mylett, Brooks Castillo, Hollis, Nick Loper, Jordan Lee Dooley and Farnoosh Torabi .
5 Simple Systems That Turn Evening Hours Into Recurring Revenue Streams
Episode Summary
Discover how digital entrepreneurs, especially busy parents, are leveraging AI automation to create profitable side hustles that fit into just 90-minute evening blocks. This episode dives deep into five “boring” but lucrative AI automation systems that require no coding skills, generating $1,500 to $5,000 in sales each. From email categorization to podcast repurposing, these digital marketing strategies solve real business problems while helping you build recurring income streams. Whether you’re new to digital products or looking to enhance your online entrepreneurship journey, this guide is packed with tips for entrepreneurs aiming to make money online without sacrificing family time. Tune in to learn actionable email marketing tips, automation workflows, and other digital product ideas perfect for parents striving to balance business and life.
Key Timestamps & Insights
00:00 – Opening 00:55 – Episode Overview 01:25 – The Parent Advantage 02:45 – Immersive Success Story 06:20 – The 5 Profitable Automation Systems 14:25 – Newsletter CTA 15:00 – Intelligent Elevation 16:20 – Whiskered Wisdom
Strategies Shared
The 90-Minute Build Strategy
Leverage limited evening time for focused automation building
Use constraints to force clarity and essential features only
The Boring Beats Brilliant Approach
Focus on simple, linear workflows over complex AI agents
Solve obvious problems for obvious money
The Local Network Launch
Start with businesses you know personally (dentist, daycare, coffee shop)
Observe repetitive manual tasks before proposing solutions
The Referral Multiplication Method
One satisfied client becomes your best sales force
Same system, different clients, recurring revenue
The Problem-First Framework
Identify pain points before building solutions
Focus on time-saving value over impressive technology
Resources Mentioned
Make.com – Visual automation platform (no coding required)
Apify – Data scraping service for lead research
OpenAI – AI processing for email categorization and content
N8N – Alternative automation platform
AI Escape Plan Newsletter – Step-by-step automation guides for parents
Action Steps to Take
Immediate Action (This Week)
Pick one small business in your network
Spend 15 minutes observing their repetitive manual tasks
Write down potential automation opportunities
Learning Phase (Next 30 Days)
Create free Make.com account
Build simple email sorting system for yourself
Document your learning process
Validation Phase (Month 2)
Approach one business owner with observed problem
Calculate time/cost savings of automation solution
Propose pilot project with clear ROI
Scale Phase (Month 3+)
Refine successful system for replication
Build referral network through satisfied clients
Develop recurring maintenance contracts
Subscribe to the AI Escape Plan Newsletter – DarkHorseInsider.com – Get practical, AI-powered strategies to start, grow, and streamline side hustles designed to protect family time while boosting income. Next issue includes step-by-step automation building guide with screenshots and parent-tested workflows.
Episode Quote
“Boring beats brilliant when it comes to building wealth. While everyone else is chasing the latest AI agent or complex chatbot, you’re going to focus on simple, linear workflows that solve obvious problems for obvious money.”
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